FAQs

The main difference lies in the origin and processing of raw materials.

• Conventional surfactants: These are often derived from non-renewable petrochemical sources and undergo intensive chemical processing. They are effective at removing dirt but can be harsh on skin and scalp, causing dryness, irritation, or allergies. Their environmental impact during production and disposal can also be significant.

• Organic surfactants: Derived from renewable resources such as plants and sugar, they are processed using gentler, often natural methods. These are biodegradable and milder for both skin and the environment.

Specifically, we use Sodium Coceth Sulfate and Disodium Laureth Sulfosuccinate, plant-based anionic surfactants recognized by various organic certification bodies.

• Sodium Coceth Sulfate: A mild surfactant derived from coconut oil. It produces a light, creamy lather and cleanses well without over-drying, making it suitable for sensitive skin.

• Disodium Laureth Sulfosuccinate: Also plant-derived, very mild, and often used in baby or sensitive-skin products. It gently cleanses and helps retain skin moisture.

These surfactants reduce the risk of irritation and dryness, making the shampoos suitable for sensitive skin and scalp. They're biodegradable and eco-friendly, sourced sustainably, yet still effective in cleansing.

Absolutely not! On the contrary, you need less of our shampoos, thanks to the mild, plant-based surfactants like Sodium Coceth Sulfate and Disodium Laureth Sulfosuccinate.

These are effective but less aggressive and foamy than conventional alternatives. You don’t need much product for effective cleansing.

Let’s bust a myth: More foam doesn’t mean better cleaning. In fact, excessive foam often indicates harsh surfactants that can dry or irritate the skin.

Organethic Pure Care's shampoos create a light, creamy lather that gently cleans hair and scalp. We recommend using a hazelnut-sized amount for a standard wash—this may vary slightly depending on hair length and type. It’s best to start small and add more if needed.

No, not always. It depends on hair type and routine. For dry or minimally soiled hair, one wash may be enough.

Frequent washing, especially with harsh products, can dry out the scalp and weaken hair. After treatments like coloring, shampooing should be minimized, as the dye itself has cleansing properties.

Wellness shampoos have a pH of 4.5, sometimes even as low as 3.9.

An acidic pH offers many benefits:

• Restores the hydrolipidic film: This natural barrier protects the scalp and skin and can be disrupted by pollution, styling, or chemical treatments. An acidic pH helps maintain or restore it.
• Seals the hair cuticle: This makes hair smoother, shinier, and less porous, preventing moisture loss and protecting from external damage.
• Prevents irritation and itching: Helps maintain scalp microbiome balance.
• Color protection: Helps retain and fix pigments in colored hair.
• Suitable for all hair types, including sensitive scalps.

Generally, it takes about 24 to 48 hours for full regeneration. Harsh surfactants or lack of proper aftercare can slow this recovery, leaving the scalp vulnerable.

Yes, it recovers faster. Organethic Pure Care's shampoos help restore and maintain the film, especially after chemical treatments.

All Wellness Shampoos with a pH of 3.9 are especially effective, along with others that don’t exceed pH 4.5 - except for Inca Shampoo, which is nearly neutral and thus has no positive or negative effect on the skin barrier.

With Organethic Pure Care shampoos, the hydrolipid film is restored within 24 hours, even after a chemical treatment, and won’t be compromised by subsequent washes.

Strong scents in conventional products serve several purposes:
• Marketing appeal: Strong, lasting fragrance is perceived as a sign of luxury or effectiveness.
• Masking unpleasant odors: They cover up the smells of other ingredients.
• Longer-lasting freshness: These scents persist longer. However, they often contain synthetic substances that can be harmful to health.

Organethic Pure Care products use natural scents from plants or essential oils, which are gentler but can still cause allergic reactions in some individuals.

We mainly use essential oils, or blends of essential oils and fragrances. These are obtained via steam distillation or cold pressing and offer natural scent and therapeutic benefits.

They’re sourced globally and chosen for purity and quality, from suppliers who follow strict environmental and ethical standards.

High-performance styling requires certain chemical ingredients for effectiveness, as there are currently no natural alternatives for some of them.

We’ve removed or reduced some chemicals, but going fully natural would compromise product performance.

While all ingredients in cosmetics must comply with EU regulations, which set safety limits, some lower-quality ingredients can have negative long-term effects.

• Silicones:

What they are: Silicone-based polymers that form a waterproof barrier. Negative effects: Buildup, drying over time, scalp irritation.

• Petrolatum & Mineral Oils:

What they are: Petroleum-derived substances. Negative effects: Pore blockage, prevents nutrient absorption, leads to issues like dandruff.

• Alcohol:

What it does: Used for quick drying. Negative effects: Can dry out scalp and cause itchiness.

• Synthetic Dyes and Fragrances:

What they do: Add color and scent. Negative effects: Allergies and irritations.

• Acrylates:

What they are: Used to control frizz and humidity. Negative effects: Build-up, dull hair, potential allergic reactions.

  1. Volatile Silicones (e.g., Cyclopentasiloxane): Evaporate quickly, don’t leave residue.
  2. Non-volatile Silicones (e.g., Dimethicone, Dimethiconol): Long-lasting but cause buildup.
  3. Amodimethicone: Targets damaged areas but can also accumulate.
    Effects: Buildup that weighs down hair; Drying over time, triggering oil overproduction; Potential scalp irritation.

Also known as Emisqualane, it’s a plant-derived silicone alternative.

Sources:

  • Sugarcane (via fermentation)
  • Coconut oil (via hydrogenation)
  • Brassica Campestris (hydrogenated fatty acids)

    Benefits:
  • Lightweight, non-greasy
  • Helps detangle and soften hair
  • Adds shine
  • Offers heat protection
  • Reduces frizz
  • Biodegradable, unlike synthetic silicones

Properties:

  • Made from sugarcane, a renewable material
  • Sustainable, recyclable, lightweight, and durable

Advantages over traditional packaging:

  • Lower CO₂ footprint: Sugarcane absorbs CO₂ as it grows
  • Renewable: Unlike petroleum-based plastics
  • Biodegradable: Under specific conditions
  • Recyclable: Helps reduce waste

Recycling:

  • Should be properly recycled to ensure CO₂ neutrality or negativity
  • Recycled material: Can be reused for new packaging
  • Reduces resource use and helps trap CO₂ from the plant

Incorrect disposal:

  • Releases CO₂ when decomposing, but much less than traditional plastic

Brand philosophy

The fundamental principles of Kripa on which the whole project is based can be summarized in 10 essential points:

1 - KRIPA RESEARCH AND DEVELOPMENT LABORATORY
All the research and development phases have been carried out entirely in our laboratories.

2 - MADE IN ITALY
Kripa make-up line is made in Italy.

3 - IMPECCABLE PERFORMANCE
The first thing a woman aims for is performance. It is an essential aspect and no one is willing to reach a compromise on this.
Therefore, we worked very hard to fulfill our intention of creating a natural make-up line able to satisfy all the expectations of our customers, even those who buy professional products or make-up products only in high-end perfumeries.

4 - NATURALNESS
Apart from performance, women want to use products that are healthy for skin, taking care of their beauty and their well-being.
That is the reason why our products have been formulated selecting and choosing only the purest and highest raw materials of natural origin that can be found in our formulas, up to 100%.

5 - BLACK LIST
Our formulas omit the most damaging substances that we usually find on the market such as: silicones, parabens, preservatives, phenoxietanol, mineral oils, paraffin, tea, alcohol, etoxhilates, chemical UV filters, nanomaterials, allergens, perfume, animal derived ingredients and so on.
All of these substances have been replaced with alternative eudermal ingredients that ensure microbiological purity and maximum skin compatibility.

6 - CORPORATE TRANSPARENCY

From the beginning, we decided to adopt an extremely transparent policy towards our customers and partners. In the technical product sheets as well as in our website, our partners can find all the information they need to satisfy their curiosity and to answer all customer’s questions.They contain the general explanation of the product, the list of the substances omitted and the list of main active principles and ingredients which characterize the formula. Moreover there is a chart where we declare the percentage of natural origin ingredients, the percentage of eco-certified ingredients, the percentage of mineral pigments and the percentage of non-natural ingredients with the relevant explanation.

We also express the suitability of the products for vegetarians and vegans. It is possible to consult the heavy metal impurities limits. All production lots are tested for 7 heavy metals. You can find all the results expressed in ppm and listed clearly in the charts of the technical product sheets.

7 - SKIN CARE ACTION
Kripa products have a double function, make-up and skin care in one. Two years of laboratory research, after which perfection was attained in terms of endurance, product performance and skin care action.
Our products have exceptional regenerating and repairing properties thanks to a high concentration of active ingredients added in functional quantity.
It’s a group of active principles that work as a global action in various layers of epidermis, contributing to maintain our skin always young, elastic and beautiful. A choice which is made rarely in the make-up world and that makes Kripa products innovative also under this profile.

8 - HEAVY METAL TEST
All production lots are tested for 7 heavy metals that are the main cause for adverse reactions: Arsenic, Cadmium, Cobalt, Chromium, Mercury, Nickel, Lead and all the results are listed clearly in the charts of the technical product sheets.

9 - SUITABILITY FOR SENSITIVE AND ALLERGIC SKIN
Kripa make-up line is specific for people with sensitive and allergic skin. Allergies and intolerances have been highly increasing in the last few years, so nowadays there is a strong need for products with high skin tolerance.
All our products are formulated and balanced to minimize the occurrence of adverse reactions and are ideal also for eyes and for the most sensitive skin.

10 - ATTENTION TO EVERY DETAIL
Kripa’s packaging is very refined and combines minimal design with luxurious finishes.
The pack is seductive and captivating and is characterized by a personalized palette of refill pans, which allows you to easily create your own mix of shades as desired while paying special attention to environmental protection and to cutting costs thanks to its reusable case.

 All of these 10 fundamental principles make Kripa Venezia an innovative and much loved brand all over the world.

ORGANETHIC PURE CARE's concept has been developed according to different criteria aimed at solving all sorts of specific imbalances and problems. Each preparation is formulated according to the principles of nature and contains a mixture of essential oils with beneficial properties. Pure essences to cleanse, revitalise and moisturise the skin and the hair, using only health-giving botanical products with carefully chosen properties.

ORGANETHIC PURE CARE is the result of advanced research and innovative scientific technologies. Every single product in the range contains high synergistic concentrations of pure essential oils, extracted from plants and flowers according to ancient and traditional harvesting techniques. The precious healing properties, aromas and colours characterising each product are preserved using only completely natural methods, without the addition of harmful chemical additives.

According to the seasons of the year and the growth cycle of the plants, the range products may show slight variations in colour and scent. Every single preparation contains natural active ingredients.