The main difference lies in the origin and processing of raw materials.

• Conventional surfactants: These are often derived from non-renewable petrochemical sources and undergo intensive chemical processing. They are effective at removing dirt but can be harsh on skin and scalp, causing dryness, irritation, or allergies. Their environmental impact during production and disposal can also be significant.

• Organic surfactants: Derived from renewable resources such as plants and sugar, they are processed using gentler, often natural methods. These are biodegradable and milder for both skin and the environment.

Specifically, we use Sodium Coceth Sulfate and Disodium Laureth Sulfosuccinate, plant-based anionic surfactants recognized by various organic certification bodies.

• Sodium Coceth Sulfate: A mild surfactant derived from coconut oil. It produces a light, creamy lather and cleanses well without over-drying, making it suitable for sensitive skin.

• Disodium Laureth Sulfosuccinate: Also plant-derived, very mild, and often used in baby or sensitive-skin products. It gently cleanses and helps retain skin moisture.

These surfactants reduce the risk of irritation and dryness, making the shampoos suitable for sensitive skin and scalp. They're biodegradable and eco-friendly, sourced sustainably, yet still effective in cleansing.

Absolutely not! On the contrary, you need less of our shampoos, thanks to the mild, plant-based surfactants like Sodium Coceth Sulfate and Disodium Laureth Sulfosuccinate.

These are effective but less aggressive and foamy than conventional alternatives. You don’t need much product for effective cleansing.

Let’s bust a myth: More foam doesn’t mean better cleaning. In fact, excessive foam often indicates harsh surfactants that can dry or irritate the skin.

Organethic Pure Care's shampoos create a light, creamy lather that gently cleans hair and scalp. We recommend using a hazelnut-sized amount for a standard wash—this may vary slightly depending on hair length and type. It’s best to start small and add more if needed.

No, not always. It depends on hair type and routine. For dry or minimally soiled hair, one wash may be enough.

Frequent washing, especially with harsh products, can dry out the scalp and weaken hair. After treatments like coloring, shampooing should be minimized, as the dye itself has cleansing properties.

Wellness shampoos have a pH of 4.5, sometimes even as low as 3.9.

An acidic pH offers many benefits:

• Restores the hydrolipidic film: This natural barrier protects the scalp and skin and can be disrupted by pollution, styling, or chemical treatments. An acidic pH helps maintain or restore it.
• Seals the hair cuticle: This makes hair smoother, shinier, and less porous, preventing moisture loss and protecting from external damage.
• Prevents irritation and itching: Helps maintain scalp microbiome balance.
• Color protection: Helps retain and fix pigments in colored hair.
• Suitable for all hair types, including sensitive scalps.

Generally, it takes about 24 to 48 hours for full regeneration. Harsh surfactants or lack of proper aftercare can slow this recovery, leaving the scalp vulnerable.

Yes, it recovers faster. Organethic Pure Care's shampoos help restore and maintain the film, especially after chemical treatments.

All Wellness Shampoos with a pH of 3.9 are especially effective, along with others that don’t exceed pH 4.5 - except for Inca Shampoo, which is nearly neutral and thus has no positive or negative effect on the skin barrier.

With Organethic Pure Care shampoos, the hydrolipid film is restored within 24 hours, even after a chemical treatment, and won’t be compromised by subsequent washes.

Strong scents in conventional products serve several purposes:
• Marketing appeal: Strong, lasting fragrance is perceived as a sign of luxury or effectiveness.
• Masking unpleasant odors: They cover up the smells of other ingredients.
• Longer-lasting freshness: These scents persist longer. However, they often contain synthetic substances that can be harmful to health.

Organethic Pure Care products use natural scents from plants or essential oils, which are gentler but can still cause allergic reactions in some individuals.

We mainly use essential oils, or blends of essential oils and fragrances. These are obtained via steam distillation or cold pressing and offer natural scent and therapeutic benefits.

They’re sourced globally and chosen for purity and quality, from suppliers who follow strict environmental and ethical standards.

High-performance styling requires certain chemical ingredients for effectiveness, as there are currently no natural alternatives for some of them.

We’ve removed or reduced some chemicals, but going fully natural would compromise product performance.

While all ingredients in cosmetics must comply with EU regulations, which set safety limits, some lower-quality ingredients can have negative long-term effects.

• Silicones:

What they are: Silicone-based polymers that form a waterproof barrier. Negative effects: Buildup, drying over time, scalp irritation.

• Petrolatum & Mineral Oils:

What they are: Petroleum-derived substances. Negative effects: Pore blockage, prevents nutrient absorption, leads to issues like dandruff.

• Alcohol:

What it does: Used for quick drying. Negative effects: Can dry out scalp and cause itchiness.

• Synthetic Dyes and Fragrances:

What they do: Add color and scent. Negative effects: Allergies and irritations.

• Acrylates:

What they are: Used to control frizz and humidity. Negative effects: Build-up, dull hair, potential allergic reactions.

1. Volatile Silicones (e.g., Cyclopentasiloxane): Evaporate quickly, don’t leave residue.
2. Non-volatile Silicones (e.g., Dimethicone, Dimethiconol): Long-lasting but cause buildup.
3. Amodimethicone: Targets damaged areas but can also accumulate.
   Effects: Buildup that weighs down hair; Drying over time, triggering oil overproduction; Potential scalp irritation.

Also known as Emisqualane, it’s a plant-derived silicone alternative.

Sources:

• Sugarcane (via fermentation)
• Coconut oil (via hydrogenation)
• Brassica Campestris (hydrogenated fatty acids)
  
  Benefits:
• Lightweight, non-greasy
• Helps detangle and soften hair
• Adds shine
• Offers heat protection
• Reduces frizz
• Biodegradable, unlike synthetic silicones

Properties:

• Made from sugarcane, a renewable material
• Sustainable, recyclable, lightweight, and durable

Advantages over traditional packaging:

• Lower CO₂ footprint: Sugarcane absorbs CO₂ as it grows
• Renewable: Unlike petroleum-based plastics
• Biodegradable: Under specific conditions
• Recyclable: Helps reduce waste

Recycling:

• Should be properly recycled to ensure CO₂ neutrality or negativity
• Recycled material: Can be reused for new packaging
• Reduces resource use and helps trap CO₂ from the plant

Incorrect disposal:

• Releases CO₂ when decomposing, but much less than traditional plastic